Marketing management

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Marketing Management is a business discipline which is focused on the practical application of marketing techniques and the management of a firm's marketing resources and activities. (Wikipedia.org)






Conferences related to Marketing management

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2020 IEEE International Conference on Industrial Engineering and Engineering Management (IEEM)

All topics related to engineering and technology management, including applicable analytical methods and economical/social/human issues to be considered in making engineering decisions.


2020 IEEE Power & Energy Society General Meeting (PESGM)

The Annual IEEE PES General Meeting will bring together over 2900 attendees for technical sessions, administrative sessions, super sessions, poster sessions, student programs, awards ceremonies, committee meetings, tutorials and more


2020 IEEE/SICE International Symposium on System Integration (SII)

IEEE/SICE SII is the premier symposium series presenting the state of the art and future perspectives of System integration, where industry experts, researchers, and academics share ideas and experiences surrounding frontier technologies, breakthrough and innovative solutions and applications.2020 IEEE/SICE International Symposium on System Integrations (SII 2020) will be as the 12th symposium on system integration. System integration is one of the key technologies and the integration of hardware and software is especially important to solve the industrial or social system problems in new century. This symposium focuses to the new research and industrial application of system integration, and discusses the approach method to improve effectiveness of system integration.

  • 2019 IEEE/SICE International Symposium on System Integration (SII)

    IEEE/SICE SII is the premier symposium series presenting the state of the art and future perspectives of System integration, where industry experts, researchers, and academics share ideas and experiences surrounding frontier technologies, breakthrough and innovative solutions and applications.

  • 2017 IEEE/SICE International Symposium on System Integration (SII)

    System Integration,Control technology, Robotics technology, Network system control, Plant engineering, System hardware, System software, Integration platform, Artifacts, Mechatronics systems, Automation systems, Virtual reality systems, Entertainment systems, Micro-nano systems,Human and Society, Welfare/Environment / Ecological systems, Bio systems, Rescue/Security/Enterprise resource planning systems, Supply chain management/Intelligent transportation/Logistics systems, Human, Aging society, Health engineering, Assistive Technologies, Large-scale system simulation, Software/Networking systems, Decision making, Human-Robot cooperation/interaction

  • 2016 IEEE/SICE International Symposium on System Integration (SII)

    The topics of this symposium include, but not limited to1. System IntegrationControl technology, Robotics technology, Network system control, Plant engineering, System hardware, System software, Integration platform2. ArtifactsMechatronics systems, Automation systems, Virtual reality systems, Entertainment systems, Micro-nano systems3. Human and SocietyWelfare systems, Environment/Ecological systems, Bio systems, Rescue systems, Security systems, Enterprise resource planning systems, Supply chain management systems, Intelligent transportation systems, Logistics systems, Human, Aging Society, Health engineering4. Assistive TechnologiesLarge-scale system simulation, Software systems, Networking systems, Decision making systems

  • 2015 IEEE/SICE International Symposium on System Integration (SII)

    The topics of this symposium include, but nou limited to 1. System Integration Control technology, Robotics technology, Network system control, Plant engineerint, System hardware, System Software Integration platform, ... 2. Artifacts Mechatronics systems, Automation systems, Virtual reality systems, Entertainment systems, Micro-nano systems, ... 3. Human and Society Welfare systems, Environment/Ecological systems, Bio systems, Rescue systems, Security systems, Enterprise resource planning systems, Supply chain management systems, Intelligent transportation systems, Logistics systems, Human, Aging Society, Health engineering... 4. Assistive Technologies Large-scale system simulation, Software systems, Networking systems, Decision making systems, ...

  • 2014 IEEE/SICE International Symposium on System Integration (SII)

    The topics of this symposium include, but not limited to1. System IntegrationControl technology, Robotics technology, Network system control, Plant engineering, Systemhardware, System software, Integration platform,...2. ArtifactsMechatronics systems, Automation systems, Virtual reality systems, Entertainment systems,Micro-nano systems, ...3. Human and SocietyWelfare systems, Environment / Ecological systems, Bio systems, Rescue systems, Securitysystems, Enterprise resource planning systems, Supply chain management systems, Intelligent transportation systems, Logistics systems, Human, Aging Society, Health engineering...4. Assistive TechnologiesLarge-scale system simulation, Software systems, Networking systems, Decision makingsystems, ...

  • 2013 IEEE/SICE International Symposium on System Integration (SII)

    The topics of this symposium include, but not limited to 1. System IntegrationControl technology, Robotics technology, Network system control, Plant engineering, System hardware, System software, Integration platform,...2. ArtifactsMechatronics systems, Automation systems, Virtual reality systems, Entertainment systems, Micro-nano systems, ... 3. Human and SocietyWelfare systems, Environment / Ecological systems, Bio systems, Rescue systems, Security systems, Enterprise resource planning systems, Supply chain management systems, Intelligent transportation systems, Logistics systems, Human, Aging Society, Health engineering... 4. Assistive TechnologiesLarge-scale system simulation, Software systems, Networking systems, Decision making systems, ...

  • 2012 IEEE/SICE International Symposium on System Integration (SII 2012)

    System integration is one of the key technologies and the integration of hardware and software is especially important to solve the industrial or social system problems. This conference focuses to the new research and industrial application of system integration, and discusses the approach method to improve effectiveness of system integration.

  • 2011 IEEE/SICE International Symposium on System Integration (SII 2011)

    System integration is one of the key technologies and the integration of hardware and software is especially important to solve the industrial or social system problems in new century. This conference focuses to the new research and industrial application of system integration, and discusses the approach method to improve effectiveness of system integration.

  • 2010 IEEE/SICE International Symposium on System Integration (SII 2010)

    System integration is one of the key technologies and the integration of hardware and software is especially important to solve the industrial or social system problems in the new century. The symposium focuses on new researches and industrial applications of system integration.

  • 2009 IEEE/SICE International Symposium on System Integration (SII 2009)

    System integration is one of the key technologies and the integration of hardware and software is especially important to solve the industrial or social system problems in the new century. The symposium focuses on new researches and industrial applications of system integration.

  • 2008 IEEE/SICE International Symposium on System Integration (SI International 2008)

    System integration is an important key issue in the recent trend of technology which gives objective-oriented solutions to vairous problems. The symposium focuses on principles and practices of future system integration on the basis of fact cases.


2019 16th International Conference on the European Energy Market (EEM)

The EEM is a well-established conference in Europe, which brings together international representatives from science, industry and politics from different fields to discuss a wide range of issues related to energy markets. These include not only topics concerning methodological aspects of modelling, such as mathematical formulations and solution approaches, but also those related to market design, regulatory and climate policies. Additionally, the conference offers a platform for engaging discussions related to policies and challenges in the energy sector. The conference is following the energy trends and will include new developments in the fields od Local Energy Communites and Energy Efficiency.

  • 2018 15th International Conference on the European Energy Market (EEM)

    The European Energy Market is the international conference dealing with energy markets and operation of power systems in the competitive environment. The scope of the conference includes:electricity market design, regulation and monitoring;technical aspects of electricity market operation, operation, modelling, forecasting and simulation of commodity, technical and financial markets;implementation of the European energy and climate policy;infrastructure development and asset management;presence and future of gas and coal markets;Operation, modeling, forecasting and simulation of commodity;Technical and financial markets

  • 2017 14th International Conference on the European Energy Market (EEM)

    European Energy Markets

  • 2016 13th International Conference on the European Energy Market (EEM)

    Following the editions in Leuven in 2009, in Madrid in 2010, in Zagreb in 2011, in Florence in 2012, in Stockholm in 2013, in Krakow in 2014 and in Lisbon in 2015, EEM Conferences have already established a strong tradition in Europe and in the world in terms of building a forum to exchange ideas and to discuss a wide range of issues related with energy markets, not only associated with different types of mathematical formulations and solution approaches, but also directed to market design, regulatory policies, integration of DER and climate change as well as foresee and debate changes and challenges that this sector will most likely go through in the near and longer terms.

  • 2015 12th International Conference on the European Energy Market (EEM)

    Energy markets

  • 2014 11th International Conference on the European Energy Market (EEM)

    The conference is devoted to the design process and operation of the electricity market, gas market and carbon market, as well as related financial market related to the European and world power sector.

  • 2013 10th International Conference on the European Energy Market (EEM 2013)

    The International Conference on the European Energy Market is a premier forum for the exchange of ideas, open and direct discussion on the development of the energy markets in Europe. It has achieved a considerable success during the past nine editions covering the electricity and gas markets policies and experiences, climate change impacts on the sector and developments at the European level.

  • 2012 9th International Conference on the European Energy Market (EEM 2012)

    The focus os this conference is to bring high-level personalities, experts, researchers together to share information and to discuss the development of the energy sector in a market environment and the creation of the common European Energy Market.

  • 2011 European Energy Market (EEM)

    The International Conference on the European Energy Market (EEM) is a premier forum to discuss the development of the energy sector in a market environment and the creation of the common European Energy Market.

  • 2010 7th International Conference on the European Energy Market (EEM 2010)

    The International Conference on the European Energy Market (EEM) is a premier forum to discuss the development of the energy sector in a market environment and the creation of the common European Energy Market. It has achieved a considerable success during the past six editions covering the electricity and gas markets policies and experiences, climate change impacts on the sector and developments at the European level.

  • 2009 6th International Conference on the European Energy Market (EEM 2009)

    Electricity market policies, structures and rules; Transmission and distribution systems; Renewable energies and distributed generation (DG); Towards a fully functioning IEM; Gas, carbon and financial markets.

  • 2008 5th International Conference on the European Electricity Market (EEM 2008)

    The International Conference on the European Electricity Market - EEM is a premier forum for sharing information about the role of policy makers, the view of market players, the new technological developments and contribution from the latest academic research on the electricity and gas markets policies and experiences, climate change impact on the sector, new technologies and trends.


2019 Chinese Control And Decision Conference (CCDC)

Chinese Control and Decision Conference is an annual international conference to create a forum for scientists, engineers and practitioners throughout the world to present the latest advancement in Control, Decision, Automation, Robotics and Emerging Technologies.

  • 2018 Chinese Control And Decision Conference (CCDC)

    Chinese Control and Decision Conference is an annual international conference to create a forum for scientists, engineers and practitioners throughout the world to present the latest advancement in Control, Decision, Automation, Robotics and Emerging Technologies.

  • 2017 29th Chinese Control And Decision Conference (CCDC)

    Chinese Control and Decision Conference is an annual international conference to create a forum for scientists, engineers and practitioners throughout the world to present the latest advancement in Control, Decision, Automation, Robotics and Emerging Technologies.

  • 2016 Chinese Control and Decision Conference (CCDC)

    Chinese Control and Decision Conference is an annual international conference to create aforum for scientists, engineers and practitioners throughout the world to present the latestadvancement in Control, Decision, Automation, Robotics and Emerging Technologies.

  • 2015 27th Chinese Control and Decision Conference (CCDC)

    Chinese Control and Decision Conference is an annual international conference to create a forum for scientists, engineers and practitioners throughout the world to present the latest advancement in Control, Decision, Automation, Robotics and Emerging Technologies.

  • 2014 26th Chinese Control And Decision Conference (CCDC)

    Chinese Control and Decision Conference is an annual international conference to create aforum for scientists, engineers and practitioners throughout the world to present the latestadvancement in Control, Decision, Automation, Robotics and Emerging Technologies.

  • 2013 25th Chinese Control and Decision Conference (CCDC)

    Chinese Control and Decision Conference is an annual international conference to create a forum for scientists, engineers and practitioners throughout the world to present the latest advancement in Control, Decision, Automation, Robotics and Emerging Technologies.

  • 2012 24th Chinese Control and Decision Conference (CCDC)

    Chinese Control and Decision Conference is an annual international conference to create a forum for scientists, engineers and practitioners throughout the world to present the latest advancement in Control, Decision, Automation, Robotics and Emerging Technologies.

  • 2011 23rd Chinese Control and Decision Conference (CCDC)

    Chinese Control and Decision Conference is an annual international conference to create a forum for scientists, engineers and practitioners throughout the world to present the latest advancement in Control, Decision, Automation, Robotics and Emerging Technologies.

  • 2010 Chinese Control and Decision Conference (CCDC)

    Chinese Control and Decision Conference is an annual international conference to create a forum for scientists, engineers and practitioners throughout the world to present the latest advancement in Control, Decision, Automation, Robotics and Emerging Technologies

  • 2009 Chinese Control and Decision Conference (CCDC)

    Chinese Control and Decision Conference is an annual international conference to create a forum for scientists, engineers and practitioners throughout the world to present the latest advancement in Control, Decision, Automation, Robotics and Emerging Technologies.

  • 2008 Chinese Control and Decision Conference (CCDC)


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Periodicals related to Marketing management

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Antennas and Wireless Propagation Letters, IEEE

IEEE Antennas and Wireless Propagation Letters (AWP Letters) will be devoted to the rapid electronic publication of short manuscripts in the technical areas of Antennas and Wireless Propagation.


Automatic Control, IEEE Transactions on

The theory, design and application of Control Systems. It shall encompass components, and the integration of these components, as are necessary for the construction of such systems. The word `systems' as used herein shall be interpreted to include physical, biological, organizational and other entities and combinations thereof, which can be represented through a mathematical symbolism. The Field of Interest: shall ...


Communications Magazine, IEEE

IEEE Communications Magazine was the number three most-cited journal in telecommunications and the number eighteen cited journal in electrical and electronics engineering in 2004, according to the annual Journal Citation Report (2004 edition) published by the Institute for Scientific Information. Read more at http://www.ieee.org/products/citations.html. This magazine covers all areas of communications such as lightwave telecommunications, high-speed data communications, personal communications ...


Computer

Computer, the flagship publication of the IEEE Computer Society, publishes peer-reviewed technical content that covers all aspects of computer science, computer engineering, technology, and applications. Computer is a resource that practitioners, researchers, and managers can rely on to provide timely information about current research developments, trends, best practices, and changes in the profession.


Computers, IEEE Transactions on

Design and analysis of algorithms, computer systems, and digital networks; methods for specifying, measuring, and modeling the performance of computers and computer systems; design of computer components, such as arithmetic units, data storage devices, and interface devices; design of reliable and testable digital devices and systems; computer networks and distributed computer systems; new computer organizations and architectures; applications of VLSI ...


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Most published Xplore authors for Marketing management

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Xplore Articles related to Marketing management

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Designing PLDs In The Systems Context

Electro International, 1991, 1991

Traditional systems design practices treat PLD design as a separate sub- process that is performed once the system architecture is defined well enough to allow blocks of logic to be partitioned for implementation using PLDs. As PLDs become more complex the overhead associated with handling PLD design as a separate sub-process increases and traditional PLD design methodologies become untenable. PLD ...


Memory Cards - Writing Data To Silicon

Electro International, 1991, 1991

None


Universal Tools And Synthesis For FPGAs

Electro International, 1991, 1991

Field Programmable Gate Array architectures are growing rapidly in popularity for circuit implementations. FPGAs are providing designers with valuable alternatives to low-end mask-programmed ASICs as well as multiple-device PLD implementations. Despite this, the designer who chooses FPGAs may face some limitations due to the present state of the design tools that support FPGA design. This paper will discuss some of ...


Business Integration As A Phase Of CIM

Electro International, 1991, 1991

None


ISDN: The future for telecom VLSI

1986 IEEE International Solid-State Circuits Conference. Digest of Technical Papers, 1986

Integrated Services Digital Network (ISDN) will create an integrated world telecommunications community with common subscriber, cost-effective, voice and data services over a public digital network. The volume potential of ISDN represents a growth opportunity for telecommunications VLSI manufacturers. Panelists will examine the practical issues and consequences involved in the successful introduction of ISDN with particular emphasis on the role silicon ...


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Educational Resources on Marketing management

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IEEE-USA E-Books

  • Designing PLDs In The Systems Context

    Traditional systems design practices treat PLD design as a separate sub- process that is performed once the system architecture is defined well enough to allow blocks of logic to be partitioned for implementation using PLDs. As PLDs become more complex the overhead associated with handling PLD design as a separate sub-process increases and traditional PLD design methodologies become untenable. PLD design tools therefore need to be integrated within the overall systems design toolset to continue to handle the issues associated with modern systems design.

  • Memory Cards - Writing Data To Silicon

    None

  • Universal Tools And Synthesis For FPGAs

    Field Programmable Gate Array architectures are growing rapidly in popularity for circuit implementations. FPGAs are providing designers with valuable alternatives to low-end mask-programmed ASICs as well as multiple-device PLD implementations. Despite this, the designer who chooses FPGAs may face some limitations due to the present state of the design tools that support FPGA design. This paper will discuss some of these limitations and illustrate how they can be alleviated through the application of universal synthesis tools.

  • Business Integration As A Phase Of CIM

    None

  • ISDN: The future for telecom VLSI

    Integrated Services Digital Network (ISDN) will create an integrated world telecommunications community with common subscriber, cost-effective, voice and data services over a public digital network. The volume potential of ISDN represents a growth opportunity for telecommunications VLSI manufacturers. Panelists will examine the practical issues and consequences involved in the successful introduction of ISDN with particular emphasis on the role silicon and the semiconductor industry can play. Topics will include the economics and viability of ISDN, the standards and their effect on the development of commerical silicon.

  • Notice of Retraction<br>The Implementation of CRM in City Commercial Banks

    Starting from the present theory of CRM and bonding city commercial banks' own features, this article discusses the application steps of CRM in city commercial banks. With the reference to the implementing process of information technology, this article puts forward the implementation scheme of CRM in city commercial banks can be divided into nine basic composing steps.

  • The customer marketing strategy of commercial banks based on customer lifetime value

    One of the difficulties of commercial banks is how to determine the profitability customer, and then consider them as the key of marketing. Base on the customer lifetime value, the paper analyze the current value, the potential value, the currency value and the non-currency value of the commercial banks customer. The customer lifetime value of commercial banks is been determined by applying AHP (Analytic Hierarchy Process) and fuzzy comprehensive evaluation. Based on the customer lifetime value the commercial banks customer is been segmented to four classes, and the corresponding marketing strategy is been put forward.

  • Using fuzzy method to measure the consistency of service quality

    Service quality is very important for practitioners in service organization in order to success and survival in today's competitive environment. Indentifying the dimensions of the service quality would definitely help managers in the challenge of improving the service quality. Service-quality evaluation is usually fuzzy because of the process concerning human being's subjective judgment. This study presents an evaluation approach to evaluate the consistency of service quality problem with fuzzy numbers. Based on the probability of fuzzy sets defined by Zadeh [1], the membership function of triangular fuzzy number determined by each customer with respect to each evaluation-item is first calculated, the coefficient of variation is calculated, and the degree of service consistency for each evaluation-item can then be recognized. Those data can be the bases when making strategies of improving service quality. An empirical study is conducted to illustrate the effectiveness of the presented approach.

  • A Systematic Comparison of First-Time and Repeat Visitors' Satisfaction with a Destination

    Tourists behavior has received substantial attention in tourism literature with one focus being the difference between first-time visitors and repeat visitors. This paper, based on a survey conducted in Dalian city, one of Chinese top tourist destinations, attempts to identify the differences in satisfactions at both attribute and overall levels between first and repetitive visitors. One-way ANNOVA was made to examine the relationship between visitors' demographics and destination satisfaction. Regression analysis was performed to identify the relationship between attribute-level and overall satisfaction among the two groups. Results showed that first- timers and repeaters were similar at overall level but different at certain attribute levels. It was also found that age, education and income were important factors influencing tourists satisfaction with a destination.

  • Adapting organization and management approaches to meet specific company AI development requirements

    A panel has been formed to study situational approaches to organizing and managing knowledge-based system (KBS) development efforts. It is noted that the most effective approach to organizing KBS developmental efforts is to start with specific company situation requirements and then develop an organizing approach suited to the specific organization, system, people and available resource requirements, and limitations under study.<<ETX>>



Standards related to Marketing management

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No standards are currently tagged "Marketing management"