IEEE Organizations related to Brand Management

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Conferences related to Brand Management

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2020 IEEE International Conference on Industrial Engineering and Engineering Management (IEEM)

All topics related to engineering and technology management, including applicable analytical methods and economical/social/human issues to be considered in making engineering decisions.


2018 10th International Conference on Communication Software and Networks (ICCSN)

2018 10th International Conference on Communication Software and Networks (ICCSN 2018) will be held during July 6-9, 2018 in Chengdu, China. ICCSN 2018 is sponsored by University of Electronic Science and Technology of China, co-sponsored by 54th Institute, CETC, China, Science and Technology on Communication Networks Laboratory, supported by Guangdong University of Technology, China and AET Journal.

  • 2017 IEEE 9th International Conference on Communication Software and Networks (ICCSN)

    ICCSN 2017 is one of the leading international conferences for presenting novel and fundamental advances in the fields of Communication Software and Networks. It also serves to foster communication among researchers and practitioners working in a wide variety of scientific areas with a common interest in improving Communication Software and Networking related techniques.

  • 2016 8th IEEE International Conference on Communication Software and Networks (ICCSN)

    I. COMMUNICATIONS NETWORKS AND SYSTEMSNetworking: Future Internet/Future Networks QoS/QoE and Resource Management Optical Networks Wireless, Mobile, Adhoc and Sensor Networks Ubiquitous Networks Network Security Multimedia Networking etc. Communication Systems Coding and Information Theory Wireless, UWB, Ultrasonic Communications Satellite Communications Other Emerging Technologies: Network Coding, Software Defined Radio, Cognitive Radio etc.II. SIGNAL PROCESSING & APPLICATIONS Signal, Image, Audio, Video Processing, Analysis and Applications Pattern Recognition Biomedical Signal Processing and Analysis Signal Filtering, Detection and Estimation Statistical Signal Processing and Modeling Ambient Intelligence Computer Vision and AuditionIII. OPTICAL COMMUNICATIONS AND NETWORKING Design and Management of Optical Networks Optical Networks Performance Modeling Optical Networks Control and Management Optical Modulation and Signal Processing Reliable Optical Netwo

  • 2015 IEEE International Conference on Communication Software and Networks (ICCSN)

    ICCSN 2015 is one of the leading international conferences for presenting novel and fundamental advances in the fields of Communication Software and Networks. It also serves to foster communication among researchers and practitioners working in a wide variety of scientific areas with a common interest in improving Communication Software and Networking related techniques.

  • 2011 IEEE 3rd International Conference on Communication Software and Networks (ICCSN)

    ICCSN is an annual international forum for state-of-the-art research in Communication Software and Network Technology. It also serves to foster communication among researchers and practitioners working in a wide variety of scientific areas with a common interest in improving Communication Software and Networking related techniques.


2018 15th International Conference on Service Systems and Service Management (ICSSSM)

The scope of the conference includes topics on: Theory and Principle of Service Sciences;Service System Design, Operations, and Management, Supply Chain Management for Service, Specific Industrial Service Management, Service Marketing and Financial Management, Electronic business new models and strategies, Data analytics and service management


2018 IEEE 39th Sarnoff Symposium

Since 1978, the IEEE Sarnoff Symposium has been bringing together leading experts from industry, universities, and government and continues to grow as the premier forum for researchers, engineers, and business executives in the North East. Topics covered include Artificial Intelligence (AI) and Machine Learning (ML), 5G Networks, Silicon Photonics, Network Function Virtualization (NFV), Software Defined Networks (SDN), Edge Computing, Cloud Automation and Orchestration, Block Chain, Internet of Things (IOT), Self-Driving cars, Optical Networks, Smart Cities, Drones and more.Through a series of keynote talks, invited talks, technical paper presentations, panel sessions, tutorial sessions, industry exhibits and poster sessions, IEEE Sarnoff Symposium 2018 will foster rich discussion between researchers, practitioners, and policy makers in academia, industry, governemnt and user community to share findings on leading edge research, implementation experiences and challenges.


2018 IEEE International Conference on Service Operations and Logistics, and Informatics (SOLI)

Topics interested include but are not limited to the following: - Intelligent Transportation Systems - Big Data & Smart City- Smart Home Technologies- Autonomous Vehicle Technologies- Robotics Technologies- Cybersecurity and Data Privacy- Mobile Internet, Cyber-Physical-Social Systems - Service Design, Engineering, Operations, and Innovations - Logistics & Supply Chain Management - Service/Event Management & Manufacturing - Information & Communications Technology and Systems - Electronic Commerce & Knowledge Management - Business Modeling, Monitoring & Management - Service Delivery and Operations - People in Services - Cloud Computing and the Internet of Things - RFID Technology and Applications - RFID Tags and Readers from Antennas to Chip Designs- Sensors and Sensing Network for Smart City- Communication Systems and Networks for Smart City- Artificial Intelligent in Logistic and Sensing Network

  • 2017 IEEE International Conference on Service Operations and Logistics, and Informatics (SOLI)

    Service science, service operations, logistics, and informatics are becoming ever more complex and interdependent. Theyare playing an increasingly important role in today’s world economy. Information and communications technology provides cyber-infrastructure and platforms to achieve more efficient and productive services operations. New types of service offerings are also emerging to meet the needs of customers and consumers.

  • 2016 IEEE International Conference on Service Operations and Logistics, and Informatics (SOLI)

    Service science, service operations, logistics, and informatics are becoming ever more complexand interdependent. They are playing an increasingly important role in today's world economy.Information and communications technology provides cyber-infrastructure and platforms toachieve more efficient and productive services operations. New types of service offerings arealso emerging to meet the needs of customers and consumers. The IEEE Service Operationsand Logistics, and Informatics (SOLI) conference series aims to bring together researchers andpractitioners to discuss issues, challenges and future directions, share their R&D findings andexperiences in relative areas.

  • 2015 IEEE International Conference on Service Operations And Logistics, And Informatics (SOLI)

    Service science, service operations, logistics, and informatics are becoming ever more complex and interdependent. They are playing an increasingly important role in today’s world economy. Information and communications technology provides cyber-infrastructure and platforms to achieve more efficient and productive services operations. New types of service offerings are also emerging to meet the needs of customers and consumers.The IEEE Service Operations and Logistics, and Informatics (SOLI) conference series aims to bring together researchers and practitioners to discuss issues, challenges and future directions, share their R&D findings and experiences in relative areas.

  • 2014 IEEE International Conference on Service Operations and Logistics, and Informatics (SOLI)

    Service science, service operations, logistics, and informatics are becoming ever more complex and interdependent. They are playing an increasingly important role in today

  • 2013 IEEE International Conference on Service Operations and Logistics, and Informatics (SOLI)

    Service science, service operations, logistics, and informatics are becoming ever more complex and interdependent. They are playing an increasingly important role in today

  • 2012 IEEE International Conference on Service Operations and Logistics and Informatics (SOLI)

    Service science, service operations, logistics, and informatics are becoming ever more complex and interdependent. They are playing an increasingly important role in today s world economy. Information and communications technology provides cyber-infrastructure and platforms to achieve more efficient and productive services operations. New types of service offerings are also emerging to meet the needs of customers and consumers.The IEEE Service Operations and Logistics, and Informatics (SOLI) conference series aims to bring together researchers and practitioners to discuss issues, challenges and future directions, share their R&D findings and experiences in relative areas.

  • 2011 IEEE International Conference on Service Operations and Logistics and Informatics (SOLI)

    Service science, service operations, logistics, and informatics are becoming ever more complex and interdependent. They are playing an increasingly important role in today s world economy. Information and communications technology provides cyber-infrastructure and platforms to achieve more efficient and productive services operations. New types of service offerings are also emerging to meet the needs of customers and consumers.The IEEE Service Operations and Logistics, and Informatics (SOLI) conference seri

  • 2010 IEEE International Conference on Service Operations and Logistics and Informatics (SOLI)

    Service science, service operations, logistics, and informatics are becoming ever more complex and interdependent. They are playing an increasingly important role in today s world economy. Information and communications technology provides cyber-infrastructure and platforms to achieve more efficient and productive services operations. New types of service offerings are also emerging to meet the needs of customers and consumers. The IEEE Service Operations and Logistics, and Informatics (SOLI) conference ser

  • 2009 IEEE/INFORMS International Conference on Service Operations, Logistics and Informatics (SOLI)

    Provide a remarkable opportunity for the academic and industrial communities to address new challenges and share solutions, and discuss future research directions related to service operations, logistics and informatics.

  • 2008 IEEE International Conference on Service Operations and Logistics, and Informatics (SOLI)

    Services, service operations, logistics, and informatics are becoming ever more complex and interdependent. They are playing an increasingly important role in today's world economy. Information and communications technology provides cyber-infrastructure and platforms to achieve more efficient and productive services operations. New types of service offerings are also emerging to meet the needs of customers and consumers.

  • 2007 IEEE International Conference on Service Operations and Logistics, and Informatics (SOLI)

    Services, service operations, logistics, and informatics are becoming ever more complex and interdependent. They are playing an increasingly important role in today's world economy. Information and communications technology provides cyber-infrastructure and platforms to achieve more efficient and productive service operations. New types of service offerings are also emerging to meet the needs of customers and consumers.

  • 2006 IEEE International Conference on Service Operations and Logistics, and Informatics (SOLI)


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Periodicals related to Brand Management

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Most published Xplore authors for Brand Management

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Xplore Articles related to Brand Management

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A holistic model of brand equity management for hotel companies: Understanding the role of employees in brand building

2015 12th International Conference on Service Systems and Service Management (ICSSSM), 2015

Three perspectives of hotel brand equity, i.e., financial, customer, and employee, were identified and reviewed thoroughly in this paper. A holistic model of brand equity management was proposed, and relationships among financial based, customer based, and employee based brand equity were investigated. Management implications were made, and future research directions were discussed.


Evaluating Factors for Customer Churn of Hairdressing Industry Based on Modified Delphi Method

2018 IEEE International Conference on Consumer Electronics-Taiwan (ICCE-TW), 2018

This study aimed to establish reasons for customer churn in the hairdressing industry. From keys to successful operations in the hairdressing industry and related literature, a framework of dimensions and secondary factors was aggregated as the basis of a survey, which was conducted on 24 experts using a modified Delphi method. After two rounds of assessment, unanimous consensuses were reached ...


Adding value by semi-automatic craft with thai sense of quality and aesthetics: Foundation of PANDORA charms

2016 International Conference on Applied System Innovation (ICASI), 2016

PANDORA is famous for design, manufacture and marketing of hand-finished contemporary jewelry which made from high-quality materials at affordable prices. Its brand strategies of design and marketing are so noticeable that the important role of its manufacture is often ignored. It should not be overlooked highly skilled craftspeople in Thailand engaged in crafting PANDORA jewelry. Employing document analysis, this paper ...


Consumers' perception of the internationalism effect on symbolic value: Brand prestige as a mediator

2012 International Conference on Management Science & Engineering 19th Annual Conference Proceedings, 2012

Seeking symbolic value has become one of the most important reasons that drive the consumers choose brands. The study is intended to confirm the relationship between perceived brand internationalism, brand prestige and symbolic value. Symbolic value includes three factors, such as prestige value, self-expressive value, and social expressive value. The survey was conducted in four mobile stores. In contrast to ...


Digital brand management — A study on the factors affecting customers' engagement in Facebook pages

2015 International Conference on Smart Technologies and Management for Computing, Communication, Controls, Energy and Materials (ICSTM), 2015

The continuous growth in digital technologies has resulted in the growth of digital brand management and made it an essential entity for a particular brand's success. It is evident that Social networking sites with its user base of over two billion stands as the most powerful and influential outlet for online branding when compared with other digital channels. Social media ...


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Educational Resources on Brand Management

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IEEE-USA E-Books

  • A holistic model of brand equity management for hotel companies: Understanding the role of employees in brand building

    Three perspectives of hotel brand equity, i.e., financial, customer, and employee, were identified and reviewed thoroughly in this paper. A holistic model of brand equity management was proposed, and relationships among financial based, customer based, and employee based brand equity were investigated. Management implications were made, and future research directions were discussed.

  • Evaluating Factors for Customer Churn of Hairdressing Industry Based on Modified Delphi Method

    This study aimed to establish reasons for customer churn in the hairdressing industry. From keys to successful operations in the hairdressing industry and related literature, a framework of dimensions and secondary factors was aggregated as the basis of a survey, which was conducted on 24 experts using a modified Delphi method. After two rounds of assessment, unanimous consensuses were reached between the experts on the primary and secondary evaluation indicators. The analytical hierarchy process was then used to establish the overall weight of each indicator in terms of reasons for customer churn. The key conclusions drawn from this study are summarized as follows: 1 1. The main factors hairdressing industrial competitiveness to include five dimensions, which are hairstyling expertise and techniques, customer management, consultation and communication, service and attitudes, marketing management, and operations management. 1 2. In the five dimensions in terms of reasons for customer churn established from the joint assessment by the panel of experts using the modified Delphi method, the key dimensional indicator items in each of the primary factors were: 6 items in hairstyling expertise and techniques, 6 items in customer management, consultation and communication, 5 items in services and attitudes, 4 items in marketing management, and 5 items in operations management, amounting to a total of 26 key items as secondary evaluation indicators.

  • Adding value by semi-automatic craft with thai sense of quality and aesthetics: Foundation of PANDORA charms

    PANDORA is famous for design, manufacture and marketing of hand-finished contemporary jewelry which made from high-quality materials at affordable prices. Its brand strategies of design and marketing are so noticeable that the important role of its manufacture is often ignored. It should not be overlooked highly skilled craftspeople in Thailand engaged in crafting PANDORA jewelry. Employing document analysis, this paper highlights the significance of adding value to PANDORA charms with semi-automatic craft with the Thai sense of quality and aesthetics.

  • Consumers' perception of the internationalism effect on symbolic value: Brand prestige as a mediator

    Seeking symbolic value has become one of the most important reasons that drive the consumers choose brands. The study is intended to confirm the relationship between perceived brand internationalism, brand prestige and symbolic value. Symbolic value includes three factors, such as prestige value, self-expressive value, and social expressive value. The survey was conducted in four mobile stores. In contrast to the general notion that there is only interaction between perceived brand internationalism and perceived quality, perceived brand internationalism was found to be positively related to the symbolic value in an international branding context which was mediated by brand prestige except social expressive value. The findings have managerial implications for marketing managers and limitations of the study have also been discussed.

  • Digital brand management — A study on the factors affecting customers' engagement in Facebook pages

    The continuous growth in digital technologies has resulted in the growth of digital brand management and made it an essential entity for a particular brand's success. It is evident that Social networking sites with its user base of over two billion stands as the most powerful and influential outlet for online branding when compared with other digital channels. Social media marketing (SMM) is a platform where the marketers can give a more humanizing effect (a real person behind the brand pages) as a brand through which they can create a personal connection with the brand audience. Due to this unique potential, marketers tend to leverage SMM to increase brand loyalty, recognition and to provide richer customer experience. But there are still disagreements on the actual engagement rates of these brand pages and how they can be influenced by the moderator of the page by enhancing the online image of their brands. The study aims at building a reliable method for calculating the engagement rate of the Facebook brand pages. Additionally the study aims to identify the extent to which the moderators' post influences the engagement rate of its audience in terms of its content, frequency and the number of fans present for a particular brand page, by analyzing Facebook pages of predominant brands available to Indian audience.

  • Brand-Related Twitter Sentiment Analysis Using Feature Engineering and the Dynamic Architecture for Artificial Neural Networks

    We present an approach to brand-related Twitter sentiment analysis using feature engineering and the Dynamic Architecture for Artificial Neural Networks (DAN2). The approach addresses challenges associated with the unique characteristics of the Twitter language, and the recall of mild sentiment expressions that are of interest to brand management practitioners. We demonstrate the effectiveness of the approach on a Starbucks brand-related Twitter data set. The feature engineering produced a final tweet feature representation consisting of only seven dimensions, with greater feature density. Two sets of experiments were conducted in three-class and five-class tweet sentiment classification. We compare the proposed approach to the performances of two state-of-the-art Twitter sentiment analysis systems from the academic and commercial domains. The results indicate that the approach outperforms these state-of-the-art systems in both three-class and five-class tweet sentiment classification by wide margins, with classification accuracies above 80% and excellent recall of mild sentiment tweets.

  • Intuitionistic Fuzzy Analytic Network Process

    Since the analytic network process (ANP) is much more flexible than the analytic hierarchy process in handling the multiple criteria decision making (MCDM) problems in which the criteria or subcriteria are interdependent, it has attracted many scholars' attention and has been applied into many different areas. Given the powerfulness of intuitionistic fuzzy set in representing positive, negative, and indeterminate information, this paper investigates the ANP framework for the MCDM problems in which all the pairwise comparison judgment information over the objects are represented by intuitionistic fuzzy numbers. We first justify the way to decompose the MCDM problem into a holarchy and network structure, based on which, the intuitionistic fuzzy preference relations (IFPRs) can be constructed through pairwise comparisons over the goals, criteria, clusters as well as the elements. Considering that not all the IFPRs are consistent, we then propose a new method to derive the priorities from the IFPRs no matter the IFPRs are consistent or not. After that, we address the way to construct the supermatrix for those interdependent elements. The complete algorithm of intuitionistic fuzzy ANP (IFANP) is given and illustrated by a flow chart. To show the applicability and efficiency of the IFANP, we implement the method to a case study concerning the brand management of the six golden flowers of Sichuan liquor. Some comparative analyses are given to clarify the advantages and invalidation of the IFANP.

  • The effect of Country of Brand image on symbolic value: Brand prestige as a mediator

    Seeking symbolic value has become one of the most significant motivations that drive the consumers make brand decisions. The study is intended to confirm the relationship between Country of Brand, brand prestige and symbolic value. Symbolic value includes three factors, such as prestige value, self-expressive value, and social expressive value. The survey was conducted in four mobile stores. In contrast to the general notion that there is only interaction between Country of Brand and perceived quality, Country of Brand was found to be positively related to the symbolic value in an international branding context which was mediated by brand prestige except social expressive value. The findings have managerial implications for marketing managers and limitations of the study have also been discussed.

  • Global Distribution of Watches: A Network Analysis of Trade Relations

    The worldwide market for luxury and fashion goods is dominated today by a handful of multinational corporations (MNCs). The way MNCs access foreign markets and organize distribution, however, remains unclear. In this paper, based on an analysis of foreign trade statistics, we take the example of watches and provide a model to highlight the most important flows as well as regional hubs in this global distribution system. By using this matrix data about watch distribution as a network consisting of countries (nodes) and trades (links), a network analysis is applied to extract hub nodes playing an important role. The network is visualized to represent the distribution system while focusing on heavily weighted links. As a result, the analysis has demonstrated that the flow of watches does not run always directly from the country of production to end consumers. Intermediaries play a key role, especially in regional markets like Asia, Europe and North America.

  • Be Careful What You Wear! [MicroBusiness]

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Standards related to Brand Management

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