Conferences related to Customer Relationship Management

Back to Top

2013 IEEE 11th International Conference on Industrial Informatics (INDIN)

The aim of the conference is to bring together researchers and practitioners from industry and academia and provide them with a platform to report on recent developments, deployments, technology trends and research results, as well as initiatives related to industrial informatics and their application.


2013 IEEE International Conference on Service Operations and Logistics, and Informatics (SOLI)

Service science, service operations, logistics, and informatics are becoming ever more complex and interdependent. They are playing an increasingly important role in today’s world economy. Information and communications technology provides cyber-infrastructure and platforms to achieve more efficient and productive services operations. New types of service offerings are also emerging to meet the needs of customers and consumers.The IEEE Service Operations and Logistics, and Informatics (SOLI) conference series aims to bring together researchers and practitioners to discuss issues, challenges and future directions, share their R&D findings and experiences in relative areas.

  • 2012 IEEE International Conference on Service Operations and Logistics and Informatics (SOLI)

    Service science, service operations, logistics, and informatics are becoming ever more complex and interdependent. They are playing an increasingly important role in today s world economy. Information and communications technology provides cyber-infrastructure and platforms to achieve more efficient and productive services operations. New types of service offerings are also emerging to meet the needs of customers and consumers.The IEEE Service Operations and Logistics, and Informatics (SOLI) conference series aims to bring together researchers and practitioners to discuss issues, challenges and future directions, share their R&D findings and experiences in relative areas.

  • 2011 IEEE International Conference on Service Operations and Logistics and Informatics (SOLI)

    Service science, service operations, logistics, and informatics are becoming ever more complex and interdependent. They are playing an increasingly important role in today s world economy. Information and communications technology provides cyber-infrastructure and platforms to achieve more efficient and productive services operations. New types of service offerings are also emerging to meet the needs of customers and consumers.The IEEE Service Operations and Logistics, and Informatics (SOLI) conference seri

  • 2010 IEEE International Conference on Service Operations and Logistics and Informatics (SOLI)

    Service science, service operations, logistics, and informatics are becoming ever more complex and interdependent. They are playing an increasingly important role in today s world economy. Information and communications technology provides cyber-infrastructure and platforms to achieve more efficient and productive services operations. New types of service offerings are also emerging to meet the needs of customers and consumers. The IEEE Service Operations and Logistics, and Informatics (SOLI) conference ser

  • 2009 IEEE/INFORMS International Conference on Service Operations, Logistics and Informatics (SOLI)

    Provide a remarkable opportunity for the academic and industrial communities to address new challenges and share solutions, and discuss future research directions related to service operations, logistics and informatics.

  • 2008 IEEE International Conference on Service Operations and Logistics, and Informatics (SOLI)

    Services, service operations, logistics, and informatics are becoming ever more complex and interdependent. They are playing an increasingly important role in today's world economy. Information and communications technology provides cyber-infrastructure and platforms to achieve more efficient and productive services operations. New types of service offerings are also emerging to meet the needs of customers and consumers.

  • 2007 IEEE International Conference on Service Operations and Logistics, and Informatics (SOLI)

    Services, service operations, logistics, and informatics are becoming ever more complex and interdependent. They are playing an increasingly important role in today's world economy. Information and communications technology provides cyber-infrastructure and platforms to achieve more efficient and productive service operations. New types of service offerings are also emerging to meet the needs of customers and consumers.

  • 2006 IEEE International Conference on Service Operations and Logistics, and Informatics (SOLI)


2013 International Conference on Machine Learning and Cybernetics (ICMLC)

Statistical Machine Learning, Intelligent & fuzzy control, Pattern Recognition , Ensemble method, Evolutionary computation, Fuzzy & rough set, Data & web mining , Intelligent Business Computing , Biometrics , Bioinformatics , Information retrieval, Cybersecurity, Web intelligence and technology, Semantics & ontology engineering, Social Networks & Ubiquitous Intelligence, Multicriteria decision making, Soft Computing, Intelligent Systems, Speech, Image & Video Processing, Decision Support System

  • 2012 International Conference on Machine Learning and Cybernetics (ICMLC)

    Adaptive systems, Pattern Recognition, Biometrics, Inductive learning, Evolutionary computation, Bioinformatics, Data mining, Information retrieval, Intelligent agent, Financial engineering, Rough Set, Applications.

  • 2011 International Conference on Machine Learning and Cybernetics (ICMLC)

    Adaptive systems, Neural net and support vector machine, Business intelligence, Hybrid and nonlinear system, Biometrics, Fuzzy set theory, fuzzy control and system, Bioinformatics, Knowledge management, Data and web mining, Information retrieval, Intelligent agent, Intelligent and knowledge based system, Financial engineering, Rough and fuzzy rough set, Inductive learning, Networking and information security, Geoinformatics, Evolutionary computation, Pattern Recognition, Ensemble method, Logistics.

  • 2010 International Conference on Machine Learning and Cybernetics (ICMLC)

    Adaptive systems, Neural net and support vector machine, Business intelligence, Hybrid and nonlinear system, Biometrics, Fuzzy set theory, fuzzy control and system, Bioinformatics, Knowledge management, Data and web mining, Information retrieval, Intelligent agent, Intelligent and knowledge based system, Financial engineering, Rough and fuzzy rough set, Inductive learning, Networking and information security, Geoinformatics, Evolutionary computation, Pattern Recognition, Ensemble method, Logistics, Informat

  • 2009 International Conference on Machine Learning and Cybernetics (ICMLC)

    Adaptive systems, Neural net and support vector machine, Business intelligence, Hybrid and nonlinear system, Biometrics, Fuzzy set theory, fuzzy control and system, Bioinformatics, Knowledge management, Data and web mining, Information retrieval, Intelligent agent, Intelligent and knowledge based system, Financial engineering, Rough and fuzzy rough set, Inductive learning, Networking and information security, Geoinformatics, Evolutionary computation, Pattern Recognition, Ensemble method, Logistics, Informat

  • 2008 International Conference on Machine Learning and Cybernetics (ICMLC)

    Adaptive systems, Neural net and support vector machine, Business intelligence, Hybrid and nonlinear system, Biometrics, Fuzzy set theory, fuzzy control and system, Bioinformatics, Knowledge management, Data and web mining, Information retrieval, Intelligent agent, Intelligent and knowledge based system, Financial engineering, Rough and fuzzy rough set, Inductive learning, Networking and information security, Geoinformatics, Evolutionary computation, Pattern Recognition, Ensemble method, Logistics, Informat

  • 2007 International Conference on Machine Learning and Cybernetics (ICMLC)

    Multiple themes included: Generalization Error Model for Pattern Classification, Rough Sets and Fuzzy Rough Sets, Multiple Classifier Systems, Computation Life Science and Bioinformatics, Media Computing, Web Intelligent Computing. Topics included: Adaptive systems, Neural nets and support vector machines, Business intelligence, Hybrid and nonlinear systems, Fuzzy theory, control and systems, Data and web mining, Information retrieval, intelligent agent etc.


2012 3rd International Conference on E-Business and E-Government (ICEE)

ICEE 2012 aims to provide a high-level international forum for researchers and engineers to present and discuss recent advances and new techniques in E-Business,E-Commerce and E-Government.

  • 2011 International Conference on E-Business and E-Government (ICEE)

    E-Business and E-Commerce,E-Government, Engineering Management, Service Management & Knowledge Management

  • 2010 International Conference on E-Business and E-Government (ICEE)

    E-Business and E-Commerce,E-Government, E-education,Engineering Management, Service Management & Knowledge Management


2012 9th International Conference on Service Systems and Service Management (ICSSSM 2012)

The scope of the conference includes topics on: Theory and Principle of Service Sciences;Service System Design, Operations, and Management, Supply Chain Management for Service, Service Marketing and Financial Management, Specific Industrial Service Management, Service Information Technology and Decision Making,Service Experiential Studies and Case Studies.

  • 2011 8th International Conference on Service Systems and Service Management (ICSSSM 2011)

    The main interests of the confernce includes the following areas: Theory and Principle of Service Sciences; Service System Design, Operations, and Management; Supply Chain Management for Service; Service Marketing and Financial Management; Specifically Industrial Service Management; Service Information Technology and Decision Making;Service Experiential Studies and Case Studies

  • 2010 7th International Conference on Service Systems and Service Management (ICSSSM 2010)

    The main interests of the confernce includes the following areas: Theory and Principle of Service Sciences; Service System Design, Operations, and Management; Supply Chain Management for Service; Service Marketing and Financial Management; Specifically Industrial Service Management; Service Information Technology and Decision Making;Service Experiential Studies and Case Studies

  • 2009 6th International Conference on Service Systems and Service Management (ICSSSM 2009)

    The scope includes exploring natural and social sciences and all technologies, systems, networks, algorithms, and applications.

  • 2008 5th International Conference on Service Systems and Service Management (ICSSSM 2008)

    This conference serves as a forum for researchers, practitioners, and users to exchange new ideas, developments, and experience on service systems dynamics and service management interrelated issues. The scope includes exploring physical and social sciences and innovative technologies, systems, networks, algorithms, and applications that support the development of effective service systems and the best practices of services management.

  • 2007 International Conference on Service Systems and Service Management (ICSSSM 2007)

  • 2006 International Conference on Service Systems and Service Management (ICSSSM 2006)

  • 2005 International Conference on Service Systems and Service Management (ICSSSM 2005)


More Conferences

Periodicals related to Customer Relationship Management

Back to Top

Communications Magazine, IEEE

IEEE Communications Magazine was the number three most-cited journal in telecommunications and the number eighteen cited journal in electrical and electronics engineering in 2004, according to the annual Journal Citation Report (2004 edition) published by the Institute for Scientific Information. Read more at http://www.ieee.org/products/citations.html. This magazine covers all areas of communications such as lightwave telecommunications, high-speed data communications, personal communications ...


Engineering Management, IEEE Transactions on

Management of technical functions such as research, development, and engineering in industry, government, university, and other settings. Emphasis is on studies carried on within an organization to help in decision making or policy formation for RD&E.


IT Professional

This IEEE Computer Society periodical covers the many rapidly emerging issues facing information technology professionals, developers, and managers of enterprise information systems. IT Professional's coverage areas include: Web services, Internet security, data management; enterprise architectures and infrastructures; organizing and utilizing data; instituting cross-functional systems; using IT for competitive breakthroughs; integrating systems and capitalizing on IT advances; emerging technologies like electronic ...


Software, IEEE

IEEE Software's mission is to build the community of leading and future software practitioners. The magazine delivers reliable, useful, leading-edge software development information to keep engineers and managers abreast of rapid technology change. The authority on translating software theory into practice, IEEE Software is positioned between pure research and pure practice, transferring ideas, methods, and experiences among researchers and engineers. ...



Most published Xplore authors for Customer Relationship Management

Back to Top

Xplore Articles related to Customer Relationship Management

Back to Top

A generic end-to-end monitoring architecture for multimedia services

A. Cuadra; F. Garces; J. A. del Sol; G. Nieto 2009 IFIP/IEEE International Symposium on Integrated Network Management, 2009

This paper describes a generic architecture for monitoring multimedia services, such as IPTV, MobileTV or VoIP, by analyzing the traffic of real users from an end-to-end perspective. The main data source is the information gathered by different types of probes deployed all over the monitored network. In addition, these detailed records are correlated inside the core of the architecture in ...


[Front and back cover]

2010 International Conference on Future Information Technology and Management Engineering, 2010

The following topics are dealt with: artificial intelligence; machine learning; CRM; decision support system; distributed system; database management; e-business; e-commerce; e-learning; enterprise information system; environmental technology management; global production network; green technology; health informatics; human resource management; manufacturing system technology; renewable resource; intellectual property; knowledge management; data mining; new product development; innovation management; security management; ontology management; quality management; supply ...


A new business process assistant: Based on real-time analysis of user live communications

Nassim Laga; Nabil Ditini 2015 18th International Conference on Intelligence in Next Generation Networks, 2015

Business Process Management (BPM) and context awareness are two big research subjects. The former aims to control and assist the user in achieving his business goal, while the later aims to enhance the user experience by providing the right information, at the right moment, to the right person...etc. In this paper, we believe that live communications are relevant source of ...


A CRM Model Based on Mining Unstructured Customers' Data

Shaoling Deng; Yan Li 2008 4th International Conference on Wireless Communications, Networking and Mobile Computing, 2008

The objective of this research is to apply content analysis and decision tree criteria to analyze unstructured customer data. Base on this analysis, the hidden customer knowledge is discovered and a customer relationship management models is proposed. This could provide the best service model owing to the enounced of customer-orientation and making more effective marketing strategy. Finally, a case study ...


3 As strategic factors indices of Loyalty-Based CRM: Alignment, affection, and adjustment

Chin Li Tseng The 3rd International Conference on Information Sciences and Interaction Sciences, 2010

The primary purpose of this study is to develop a Loyalty-Based customer relationship management (LBCRM) model and to propose the 3 As quality indices for its measurement. Currently corporate response to multiple stakeholders has been a trend in business strategic literatures. However, most of the CRM researchers are still exploring factors internal to the organization. Therefore, present study employs a ...


More Xplore Articles

Educational Resources on Customer Relationship Management

Back to Top

eLearning

A generic end-to-end monitoring architecture for multimedia services

A. Cuadra; F. Garces; J. A. del Sol; G. Nieto 2009 IFIP/IEEE International Symposium on Integrated Network Management, 2009

This paper describes a generic architecture for monitoring multimedia services, such as IPTV, MobileTV or VoIP, by analyzing the traffic of real users from an end-to-end perspective. The main data source is the information gathered by different types of probes deployed all over the monitored network. In addition, these detailed records are correlated inside the core of the architecture in ...


[Front and back cover]

2010 International Conference on Future Information Technology and Management Engineering, 2010

The following topics are dealt with: artificial intelligence; machine learning; CRM; decision support system; distributed system; database management; e-business; e-commerce; e-learning; enterprise information system; environmental technology management; global production network; green technology; health informatics; human resource management; manufacturing system technology; renewable resource; intellectual property; knowledge management; data mining; new product development; innovation management; security management; ontology management; quality management; supply ...


A new business process assistant: Based on real-time analysis of user live communications

Nassim Laga; Nabil Ditini 2015 18th International Conference on Intelligence in Next Generation Networks, 2015

Business Process Management (BPM) and context awareness are two big research subjects. The former aims to control and assist the user in achieving his business goal, while the later aims to enhance the user experience by providing the right information, at the right moment, to the right person...etc. In this paper, we believe that live communications are relevant source of ...


A CRM Model Based on Mining Unstructured Customers' Data

Shaoling Deng; Yan Li 2008 4th International Conference on Wireless Communications, Networking and Mobile Computing, 2008

The objective of this research is to apply content analysis and decision tree criteria to analyze unstructured customer data. Base on this analysis, the hidden customer knowledge is discovered and a customer relationship management models is proposed. This could provide the best service model owing to the enounced of customer-orientation and making more effective marketing strategy. Finally, a case study ...


3 As strategic factors indices of Loyalty-Based CRM: Alignment, affection, and adjustment

Chin Li Tseng The 3rd International Conference on Information Sciences and Interaction Sciences, 2010

The primary purpose of this study is to develop a Loyalty-Based customer relationship management (LBCRM) model and to propose the 3 As quality indices for its measurement. Currently corporate response to multiple stakeholders has been a trend in business strategic literatures. However, most of the CRM researchers are still exploring factors internal to the organization. Therefore, present study employs a ...


More eLearning Resources

IEEE-USA E-Books

  • A Major Transformation

    We have all been to Web sites that welcome us by name, offering us discounts, deals, or special access to content. For the most part, it feels good to be wanted--to be valued as a customer. But if we thought about it, we might realize that we've paid for this special status by turning over personal information to a company's database. And we might wonder whether other customers get the same deals we get, or something even better. We might even feel stirrings of resentment toward customers more valued than we are. In Niche Envy, Joseph Turow examines the emergence of databases as marketing tools and the implications this may have for media, advertising, and society. If the new goal of marketing is to customize commercial announcements according to a buyer's preferences and spending history--or even by race, gender, and political opinions--what does this mean for the twentieth-century tradition of equal access to product information, and how does it affect civic life?Turow shows that these marketing techniques are not wholly new; they have roots in direct marketing and product placement, widely used decades ago and recently revived and reimagined by advertisers as part of "customer relationship management" (known popularly as CRM). He traces the transformation of marketing techniques online, on television, and in retail stores. And he describes public reaction against database marketing--pop-up blockers, spam filters, commercial-skipping video recorders, and other ad- evasion methods. Polls show that the public is nervous about giving up personal data. Meanwhile, companies try to persuade the most desirable customers to trust them with their information in return for benefits. Niche Envy tracks the marketing logic that got us to this uneasy impasse.

  • The Application Foundations of DISPEL

    This chapter reviews the four application domain areas chosen as test beds for the development of the data-intensive architecture, namely, analytical customer relationship management, environmental risk management, developmental biology, and seismological data analysis. It seeks to motivate the choices of the individual scenarios in terms of their abilities to challenge and shape the data-intensive architecture and DISPEL language. It also reviews overall data intensive strategy in terms of genuine application experience and finds a lot to recommend it as an overall approach to data-intensive problems.

  • Confronting New Worries

    We have all been to Web sites that welcome us by name, offering us discounts, deals, or special access to content. For the most part, it feels good to be wanted--to be valued as a customer. But if we thought about it, we might realize that we've paid for this special status by turning over personal information to a company's database. And we might wonder whether other customers get the same deals we get, or something even better. We might even feel stirrings of resentment toward customers more valued than we are. In Niche Envy, Joseph Turow examines the emergence of databases as marketing tools and the implications this may have for media, advertising, and society. If the new goal of marketing is to customize commercial announcements according to a buyer's preferences and spending history--or even by race, gender, and political opinions--what does this mean for the twentieth-century tradition of equal access to product information, and how does it affect civic life?Turow shows that these marketing techniques are not wholly new; they have roots in direct marketing and product placement, widely used decades ago and recently revived and reimagined by advertisers as part of "customer relationship management" (known popularly as CRM). He traces the transformation of marketing techniques online, on television, and in retail stores. And he describes public reaction against database marketing--pop-up blockers, spam filters, commercial-skipping video recorders, and other ad- evasion methods. Polls show that the public is nervous about giving up personal data. Meanwhile, companies try to persuade the most desirable customers to trust them with their information in return for benefits. Niche Envy tracks the marketing logic that got us to this uneasy impasse.

  • Analytical Platform for Customer Relationship Management

    This chapter describes two specific applications of the data-intensive architecture to customer relationship management (CRM) database analysis carried out by a team at Polish IT services firm Comarch SA. Readers are introduced to CRM analysis in the telecoms domain through a scene-setting discussion that assumes no prior knowledge. They are then taken through the process of analyzing customer data to predict whether and when customers may move to a new service provider - a phenomenon known as customer churn. An example in this chapter shows how data can be used to understand how best to offer existing customers complementary services. The chapter offers some thoughts on the effective exploitation of data-intensive methods for business intelligence in a production capacity, including considerations of problem scale. It summarizes the key findings from the author's classical experiments in CRM data mining.

  • Influences of Technical Documentation and Its Translation on Efficiency and Customer Satisfaction

    Modern manuals typically accompany products that are distributed to multiple countries. Therefore, they must be given in multiple languages. Because those manuals include the same instructions in multiple languages, they are usually written in the primary language of the manufacturing company and then translated into the remaining languages. This can cause problems with procedures and terminology. In this chapter, the author explains from her experience why this is so, what tools are available to help, and the resulting challenges faced by technical communicators. Enterprise resource planning (ERP) systems integrate internal and external management information across an entire organization, embracing finance/accounting, manufacturing, sales and service, and customer relationship management. Document management systems (DMS) for technical documentation manage the files directly in the format in which they will be published. The chapter focuses on the technical documentation department and thus on DMS and content management systems (CMS).

  • Rethinking Television

    We have all been to Web sites that welcome us by name, offering us discounts, deals, or special access to content. For the most part, it feels good to be wanted--to be valued as a customer. But if we thought about it, we might realize that we've paid for this special status by turning over personal information to a company's database. And we might wonder whether other customers get the same deals we get, or something even better. We might even feel stirrings of resentment toward customers more valued than we are. In Niche Envy, Joseph Turow examines the emergence of databases as marketing tools and the implications this may have for media, advertising, and society. If the new goal of marketing is to customize commercial announcements according to a buyer's preferences and spending history--or even by race, gender, and political opinions--what does this mean for the twentieth-century tradition of equal access to product information, and how does it affect civic life?Turow shows that these marketing techniques are not wholly new; they have roots in direct marketing and product placement, widely used decades ago and recently revived and reimagined by advertisers as part of "customer relationship management" (known popularly as CRM). He traces the transformation of marketing techniques online, on television, and in retail stores. And he describes public reaction against database marketing--pop-up blockers, spam filters, commercial-skipping video recorders, and other ad- evasion methods. Polls show that the public is nervous about giving up personal data. Meanwhile, companies try to persuade the most desirable customers to trust them with their information in return for benefits. Niche Envy tracks the marketing logic that got us to this uneasy impasse.

  • Drawing on the Past

    We have all been to Web sites that welcome us by name, offering us discounts, deals, or special access to content. For the most part, it feels good to be wanted--to be valued as a customer. But if we thought about it, we might realize that we've paid for this special status by turning over personal information to a company's database. And we might wonder whether other customers get the same deals we get, or something even better. We might even feel stirrings of resentment toward customers more valued than we are. In Niche Envy, Joseph Turow examines the emergence of databases as marketing tools and the implications this may have for media, advertising, and society. If the new goal of marketing is to customize commercial announcements according to a buyer's preferences and spending history--or even by race, gender, and political opinions--what does this mean for the twentieth-century tradition of equal access to product information, and how does it affect civic life?Turow shows that these marketing techniques are not wholly new; they have roots in direct marketing and product placement, widely used decades ago and recently revived and reimagined by advertisers as part of "customer relationship management" (known popularly as CRM). He traces the transformation of marketing techniques online, on television, and in retail stores. And he describes public reaction against database marketing--pop-up blockers, spam filters, commercial-skipping video recorders, and other ad- evasion methods. Polls show that the public is nervous about giving up personal data. Meanwhile, companies try to persuade the most desirable customers to trust them with their information in return for benefits. Niche Envy tracks the marketing logic that got us to this uneasy impasse.

  • Index

    We have all been to Web sites that welcome us by name, offering us discounts, deals, or special access to content. For the most part, it feels good to be wanted--to be valued as a customer. But if we thought about it, we might realize that we've paid for this special status by turning over personal information to a company's database. And we might wonder whether other customers get the same deals we get, or something even better. We might even feel stirrings of resentment toward customers more valued than we are. In Niche Envy, Joseph Turow examines the emergence of databases as marketing tools and the implications this may have for media, advertising, and society. If the new goal of marketing is to customize commercial announcements according to a buyer's preferences and spending history--or even by race, gender, and political opinions--what does this mean for the twentieth-century tradition of equal access to product information, and how does it affect civic life?Turow shows that these marketing techniques are not wholly new; they have roots in direct marketing and product placement, widely used decades ago and recently revived and reimagined by advertisers as part of "customer relationship management" (known popularly as CRM). He traces the transformation of marketing techniques online, on television, and in retail stores. And he describes public reaction against database marketing--pop-up blockers, spam filters, commercial-skipping video recorders, and other ad- evasion methods. Polls show that the public is nervous about giving up personal data. Meanwhile, companies try to persuade the most desirable customers to trust them with their information in return for benefits. Niche Envy tracks the marketing logic that got us to this uneasy impasse.

  • The Customized Store

    We have all been to Web sites that welcome us by name, offering us discounts, deals, or special access to content. For the most part, it feels good to be wanted--to be valued as a customer. But if we thought about it, we might realize that we've paid for this special status by turning over personal information to a company's database. And we might wonder whether other customers get the same deals we get, or something even better. We might even feel stirrings of resentment toward customers more valued than we are. In Niche Envy, Joseph Turow examines the emergence of databases as marketing tools and the implications this may have for media, advertising, and society. If the new goal of marketing is to customize commercial announcements according to a buyer's preferences and spending history--or even by race, gender, and political opinions--what does this mean for the twentieth-century tradition of equal access to product information, and how does it affect civic life?Turow shows that these marketing techniques are not wholly new; they have roots in direct marketing and product placement, widely used decades ago and recently revived and reimagined by advertisers as part of "customer relationship management" (known popularly as CRM). He traces the transformation of marketing techniques online, on television, and in retail stores. And he describes public reaction against database marketing--pop-up blockers, spam filters, commercial-skipping video recorders, and other ad- evasion methods. Polls show that the public is nervous about giving up personal data. Meanwhile, companies try to persuade the most desirable customers to trust them with their information in return for benefits. Niche Envy tracks the marketing logic that got us to this uneasy impasse.

  • The Internet as a Test Bed

    We have all been to Web sites that welcome us by name, offering us discounts, deals, or special access to content. For the most part, it feels good to be wanted--to be valued as a customer. But if we thought about it, we might realize that we've paid for this special status by turning over personal information to a company's database. And we might wonder whether other customers get the same deals we get, or something even better. We might even feel stirrings of resentment toward customers more valued than we are. In Niche Envy, Joseph Turow examines the emergence of databases as marketing tools and the implications this may have for media, advertising, and society. If the new goal of marketing is to customize commercial announcements according to a buyer's preferences and spending history--or even by race, gender, and political opinions--what does this mean for the twentieth-century tradition of equal access to product information, and how does it affect civic life?Turow shows that these marketing techniques are not wholly new; they have roots in direct marketing and product placement, widely used decades ago and recently revived and reimagined by advertisers as part of "customer relationship management" (known popularly as CRM). He traces the transformation of marketing techniques online, on television, and in retail stores. And he describes public reaction against database marketing--pop-up blockers, spam filters, commercial-skipping video recorders, and other ad- evasion methods. Polls show that the public is nervous about giving up personal data. Meanwhile, companies try to persuade the most desirable customers to trust them with their information in return for benefits. Niche Envy tracks the marketing logic that got us to this uneasy impasse.



Standards related to Customer Relationship Management

Back to Top

No standards are currently tagged "Customer Relationship Management"


Jobs related to Customer Relationship Management

Back to Top